Concierge.com's insider take:
In a nation known for its needlework, no place counts more talented tailors per yard of fabric than Hoi An. Hundreds of small shops will stitch up made-to-order women's blouses, dresses, and ao dai tunics or men's trousers, dress shirts, and suits. Simply pick a sample style or point to a magazine picture, choose your fabric, and submit to a few measurements. Return the next day and your new bespoke threads will be waiting, at prices you'd expect to pay for clearance duds at Kmart. In addition to bolts of luxurious silk, 41 Le Loi Workshop raises silkworms on-site and will explain the process of sericulture, from the care and feeding of silkworms (they love mulberry leaves) to spinning and dyeing. With multiple showrooms, Yaly Couture, the largest made-to-measure tailor in town, supplies the sample styles, the material, the tape-wielding clerks, and even a high-tech body-scanning machine to turn out custom-made clothes in a day. The original showroom focuses on menswear while a second outlet, at 47 Tran Phu Street, is geared to female clients. Price depends on style and fabric: A pair of bespoke men's trousers, in tropic-weight wool and cashmere, costs $45. It's easy to see why the firm has a national reputation for quality and service: Three fitting sessions guarantee that each garment hangs perfectly.
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I dropped off a windbreaker here to get the zipper fixed, and I was stupid to not get a receipt. When I returned the next day, I was initially confused about which... more