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Soho Hotel, London 
$$$$

See the London Guide ›
4 Richmond Mews
London
England
Tel: 44 207 559 3000
receptionsohohotel@firmdale.com
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Concierge.com's insider take:

Hotelier-designer team Tim and Kit Kemp opened this hotel in 2004. Of their flawless six-pack of welcoming, contemporary hotels, the Soho may be even more glamorous than their best-known Covent Garden Hotel. This is partly because the location attracts Soho's floating population of ad and film industry types (and the occasional Hollywood star), but mostly because Kit Kemp's styling just keeps getting better. The 91 rooms have taupe and bisque stripes, velvet loveseats, white matelassé bedcovers, custom faux–flea market dressers, Kemp's signature vintage-styled radios, and gorgeous bathrooms of brindled granite and oak. Downstairs are more Kempian trademarks: the pair of parlors for entertaining guests—and selves—complete with log fires, a cornucopian honor bar with snacks, and more Deco-inspiration than the grooviest shelter mag. There's the bar-restaurant, Refuel, with its fun mural of a parking garage (this building's implausible former occupant), a great little gym, and two beauty-service rooms, two private movie theaters, and—on first entering the sunny brick-colored lobby with its river-stone–covered pillars—a ten-foot high welcome cat, which happens to be a bronze by Botero. Top style and people-watching in every cranny.

From the readers of Condé Nast Traveler:
On a quiet mews near Soho Square, the property has "spacious rooms" that are uniquely decorated with a "fun mix of colors and textures." Staff are "some of the most accommodating in the world." On-site event rooms and a screening room "are a nice change of pace from cookie-cutter" properties' facilities. Refuel serves modern European dishes below a mural referencing the hotel's prior life as a parking garage.

(91 rooms)
—2011 Gold List
Overall Score: 91.0
  • Design: 93.1
  • Food: 82.1
  • Location: 96.6
  • Rooms: 89.7
  • Service: 93.1

Also appeared in the Gold List in 2009

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From the editors of Condé Nast Traveler:
This brilliant conversion of a parking garage into a stunning 91-room hotel continues the Firmdale hotel group's unbroken winning streak (it has five other London hotels). The gorgeous public rooms include a huge lounge, a small library with an honor bar, and a restaurant, Refuel, that offers exactly the kind of all-day dining (smoked salmon and blinis; tagliatelle with lobster, tomatoes, and tarragon) that the global style-and-media tribe find tempting (24-hour room service has a similarly tasty menu). Rooms mix antique and modern pieces to create a look that is at once louche, elegant, and luxurious.—2005 Hot List

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