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EGG, London

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36 and 37 Kinnerton Street
Knightsbridge, SW1
Tube: Hyde Park Corner
Tel: 44 207 235 9315's insider take:

A nonfashion boutique loved by the design cognoscenti (Rei Kawakubo, Yohji Yamamoto, Sir Terence Conran, Nicole Kidman, Donna Karan), Egg is still a semisecret even though it opened in 1993—perhaps due to its location on a residential cobbled street. The eye of owner Maureen Doherty is behind everything from the clothes to the French antiques to the fascinating jewelry and objets. The look is very hard to categorize, yet is all of a piece, and people either adore it or don't get it—nothing in between. In early 2005, Italian Daniela Gregis, took over the main clothing line—think floaty but crisp, comfortable but sharp pieces in the best linens, cottons, and silks. The second line, made by Tibetans whom Doherty met through the Dalai Lama, transcends time and fashion. There's also a men's store across the street.

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