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Selfridges, London

See the London Guide ›
400 Oxford Street
Tube: Bond Street
Tel: 44 870 8377 377
view web site ›'s insider take:

A big, big store that's well worth braving jam-packed Oxford Street for, Selfridges' late–20th-century reinvention as a fashion destination was total, and lasting. Its slew of departments includes home furnishings, books, toys, and electronic gizmos. And places to eat and drink (19 to date) serve everything from an £90 (about $175) sandwich of Wagyu beef, foie gras, and black truffle to a coffee on the run. But clothes and accessories are first and foremost on shoppers' wish lists. Bill Amberg, Cacharel, Christian Louboutin, Citizens of Humanity, Damaris (the lingerie department is especially good), Hussein Chalayan, Paul Smith, Veronique Branquinho, and Viktor & Rolf are a sampling of the names—for men and women. The men's department was renovated and expanded in May 2007, and carries a number of exclusive lines, such as Vivienne Westwood swimwear. The David Adjaye–designed Superbrand department—entered through a seductive blood-red corridor on the second floor—caters to shoppers hungry for high-end labels such as Chloé, Alexander McQueen, Balenciaga, Marni, and more. Cheap, chic Ms Selfridge, on the ground floor, cherry-picks from every youth-centric brand out there.

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