Concierge.com's insider take:
The newest of the four Ferragamo properties in Florence (Gallery Hotel Art, Hotel Lungarno, Lungarno Suites) opened in 2003, and is, in our eyes, the most effortlessly stylish. The decor is early '60s retro with a contemporary tweak, as in the slim Venetian blinds that frame the ringside view of the Ponte Vecchio, or the pink and black armchairs that look like they've just been vacated by Audrey Hepburn and Cary Grant. The 43 bedrooms are more neutral, done up in shades of tan, beige, cream, and white. For the ultimate A Room With a View experience, bag one of the fifth-floor river-view rooms, such as number 503, a spacious superior double. But the real calling cards of the Continentale are its impeccable service, neither overfamiliar nor overformal, and its panoramic rooftop chill-out terrace, the Terrazza de' Consorti, where cocktails are served in summer.
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