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Apartment Am Alexanderplatz, Berlin

See the Berlin Guide ›
8 Memhardstrasse
Germany 10178
Tel: 49 30 280 42253
view web site ›'s insider take:

More like an art installation that also happens to sell clothes than a conventional retail store, Apartment epitomizes the new haute Berlin fashion happening in the former eastern part of the city. The street entrance is an empty white space with a steel staircase leading down to a barely lit basement, where a black lacquered table displays a few (mainly black) wares while classical music or 70s art-rock fills the air. For those avant enough for €290 ($427) high-top sneakers in red leather from Common Projects, or a black wool coat from Undercover for €1100 ($1622), this is Nirvana. The staff seems culled from the lower tier of anonymous pretty-boy rock bands and their groupies, but the atmosphere is pleasantly no-pressure.

Mondays through Fridays 12 to 8 pm, Saturdays 12 to 6 pm.

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