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East, Hamburg 

31 Simon-von-Utrecht-Strasse
Germany 20359
Tel: 49 40 309 930
view web site ›'s insider take:

Tucked away just behind the Reeperbahn's bawdiness, East sits on a quiet street with bland new hotels as neighbors. Inside, though, it's a fully realized fantasy of Swinging London as seen by Stanley Kubrick: There's nary a straight line in sight, and "organic" forms are everywhere, especially in the dramatic East Bar and Asian-fusion restaurant. East may be trying a mite too hard in the public spaces, but the 125 guestrooms—ranging in size from 215 to 970 square feet—are more low-key, yet still feature bold color contrasts and a smattering of designer-freak furnishings, such as a see-through divider between the bedroom and the shower. Satellite TV and Wi-Fi connections are in all rooms.

From the editors of Condé Nast Traveler:
East is the first swank and sophisticated hotel to open around the corner from the city's funky Reeperbahn, or red-light district. Ranging in size from Small to XXL, all 78 rooms are minimalist yet offer everything the modern nomad needs: comfortable beds, rainfall showerheads, flat-screen TVs, and high-end bath products. The decor in its signature restaurant—stained glass windows, enormous undulating columns, dramatic lighting—suggests that dining is the new religion, while East meets East in the pan-Asian menu of tandoori chicken sushi and tuna with wasabi-potato puree. Come summer, Hamburg hipsters will be found canoodling on the enormous rattan chaise longues scattered around the open-air courtyard.—2005 Hot List

When to go: During warm-weather months, to take advantage of the courtyard and rooftop terrace.

Which room to book: Size is all that sets them apart

Amenities: Bar/lounge, Gym

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