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Concierge.com's insider take:
Jia is the Mandarin word for "home," and though that may seem far-fetched unless Philippe Starck designed your pad, there are some nice domestic touches here. Starck's 54 white-on-white studios and suites, designed by Philippe Starck, come with dining tables, kitchenettes with microwaves and dishes, and swiveling flat-screen TVs that you can point toward whichever comfy chair or couch you'd like to sit in. A stylish, media- and tech-savvy crowd chooses this place; its cool, casual vibe is markedly different from the formal, hand-and-foot service found at the city's grande-dame hotels. That doesn't mean the Jia is entirely DIY, though: The reasonable rates include breakfast, afternoon tea, and evening cocktails.
From the editors of Condé Nast Traveler:
Every neighborhood in Hong Kong has its Guccis and Louis Vuittons, but now Causeway Bay can also boast of its very own Philippe Starck hotel. The 57-room Jia is a slice of Miami's South Beach on Hong Kong island. The look—white marble, lots of mirrors, Starck's signature jumble of old and new—is a tantalizing alternative to the grand hotels of Kowloon. Other reasons to stay include its shopping-mecca location, rooftop sundeck, and friendly and informed staff—follow their restaurant suggestions., and by all means have them put your name on the list at the affiliated hot spot, Kee Club.—2005 Hot ListWhen to go: New Year's, for off-season rates and post-holiday shopping.
Which room to book: This being Hong Kong, you won't want to spend much time sitting around, so the smaller studios are sufficiently roomy and all have kitchenettes
View the entire Hot List of the travel world's most noteworthy debuts in 2005 ›
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