Kapolei , Hawaii
Tel: 808 674 4001
Concierge.com's insider take:
This made-in-Hawaii brand of surfboards, clothing, and surf accessories has been around since 1972, but it's still nearly impossible to find (outside of Oahu HIC boutiques). The exclusivity means the brand still has cachet, and the boards are treated like trophies by those who own them. For those on a budget, this new HIC outlet way out in Kapolei offers deep discounts on previous seasons' models. Though it was opened for locals, there's nothing to stop the adventurous visitor from seeking it out, as well.
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