We have been to Sandals Negril three time and have a fourth trip already booked for 2010. The people and the beach is fabulous. The Paradise Block has the absolute best oceanfront view. The building is a little older, but the view makes up for it if you are into the best oceanview. The restaurants are the best and are also directly on the beach. Barefoot and the C4's are awesome. Sandals in general is a great resort if you're looking for a couples only resort that is very nice, but not the snotty "I'll pay anything" type of resort that some people seems to need. It is very classly, but very down to earth. We have been to four different Sandals properties and have loved them all.