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Prada, Tokyo

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5-2-6 Minami-Aoyama
Tel: 81 3 6418 0400
Metro: Omotesando's insider take:

In the über-fashionable Aoyama neighborhood, in the fashion-obsessed city of Tokyo, where architecturally fabulous outposts of all the world's great labels have been blooming like chrysanthemums in the last decade, Herzog & de Meuron's "crystal"-shaped Prada store is a standout—a wonderful sight to behold and to experience. Bold yet inviting, visually cool yet warmly hospitable, it's a must-see even if you have no interest in fashion. Don't be shy about exploring every floor. The views are terrific, and the diamond-shaped transparent glass panels vary between curved and flat, creating a constantly changing environment and a playful interaction with the surrounding neighborhood. The clothes and the displays are all part of the integrated vision—as is the staff, which couldn't be more gracious.

Open daily 11 am to 8 pm.

User Reviews

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Prada Schmada

The Prada staff in Aoyama are happily totally friendly and unpretentious, and unlike some of the other shops nearby (the very self-conscious Commes des Garcons comes... more

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