Concierge.com's insider take:
You can't control which direction the trade winds blow, but you can specify almost every other aspect of your Hawaiian vacation when you're working with this outfit. Pure Kauai dials you into the island by prescreening rental homes; these range from a one-bedroom condo for $350 per night to a house with a freestanding master bedroom and two cottages on five acres of land with an infinity pool, Jacuzzi, gym, media room, full kitchen, and an office, priced at $8,000 per night (all properties have ocean views). Pure Kauai also vets potential members of your private staff—chefs, massage therapists, mountain biking tour guides, fishing- or dive-boat captains, surf instructors, yoga or hula masters, and even a life coach (or would that be a vacation coach?). If ordering up your holiday à la carte is too overwhelming, tweak the company's fitness, family-friendly, or romantic packages to suit your wants and needs. Once you're there, the Pure Kauai organizers act as your personal concierge: If there's a problem, they'll take care of it, and they can make changes to your itinerary, in case you'd rather sleep in than take that four-hour waterfall hike. And if there's something you fancy that's not on their list of services (a stripper pole, perhaps?), Pure Kauai will do its best to make it happen. Perhaps that's why celebrities like Jennifer Garner prefer it to a generic week at even the best resorts in the state.