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Start, London

42-44 Rivington Street
England EC2A 3QQ
Tel: 44 20 7739 3636
view web site ›'s insider take:

Start, in Shoreditch, is part of a mini fashion empire run by Philip Start (founder of Woodhouse menswear) and wife Brix Smith-Start (former guitarist with the Fall). Sure, this place has got your McQueens and your Wangs, but you really come here to push the envelope with up-and-comers like Jean-Pierre Braganza and the store's own Rivington Street label. Despite all this forward-looking fashion, there's a lived-in comfort and a whimsicality to the stores. Chunky cuffs sit in old museum cabinets with disco balls overhead. Along Rivington, the store has menswear (59 Rivington Street) and tailoring shops (40 Rivington Street). And the staff at all three could not be more helpful. They'll even offer you a spot of tea. Some things never change.—Colleen Clark

Open Mondays through Fridays 10:30 am to 6:30 pm, Saturdays 11 am to 6 pm, and Sundays 1 to 5 pm.

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