Concierge.com's insider take:
An affordable bastion of cool aimed at the business traveler, the Standard is nothing if not amusing. Once headquarters of Superior Oil, the 12-story, 207-room hotel starts its room categories with "Cheap" (for the future mogul) and works through "Humongous" to "Wow!" and so on. All rooms have platform beds with down comforters and minimalist decor offset by wildly swooping op-art stripes, and many have baths fit for exhibitionists—with tubs in the rooms or showers walled in clear glass. Down in the marble lobby, a 150-foot-long, Schiaparelli-pink couch has different sections set at different heights—and, of course, a photo booth. These days the bar scene on the roof is mostly downtown professionals working out the kinks of a day at the office, but there's also a smattering of artists and other cool types.