Concierge.com's insider take:
Rue de la Liberté, which bisects Avenue Mohammed V in Guéliz, is home to a high concentration of the new town's chicest shops. Attika Chaussures sells well-made women's (and some men's) shoes, most of which are knocked off from the latest models from top designers. Priced at about $75, the TODs-like driving shoes and loafers in a vast range of colors are a huge hit. The place is usually packed with aggressive European buyers so don't be shy (34 Rue de la Liberté; 212-24-43-64-09). Nearby, look for hand-embroidered linens and a huge range of striped woven cloth in brilliant hues and organdy in pastels that can be fashioned into custom-made curtains, tablecloths, or place settings at Scènes de Lin (70 Rue de la Liberté; 212-24-43-61-08; www.ilove-marrakesh.com/scenesdelin). Other addresses to note include: quality leather goodswallets, bags, briefcases, luggage, jackets; suede shirts and skirtsat Place Vendome (141 Ave. Mohammed V; 212-24-43-52-63); Moroccan pottery, perfume bottles, tea glasses, prints, paintings, lanterns, and much more at L'Orientaliste (15 Rue de la Liberté; 212-24-43-40-74); and three levels of African and Indian furnishings, fabrics, carpets, and artifacts at Darkoum (5 Rue de la Liberté; 212-24-24-67-39). For an afternoon pick-me-up, look to Jeff de Bruges for the best chocolates in town (17 Rue de la Liberté; www.jeff-de-bruges.com), pastries at Al Jawda (11 Rue de la Liberté; 212-24-43-38-97; al-jawda.com), or Kechmara for lunch.