Concierge.com's insider take:
When the Viceroy Hotel Group decided to renovate the Tides, its iconic Art Deco hotel (and now the flagship for a new resort brand), in 2007, it entrusted celeb designer Kelly Wearstler, known for ultra-glam hotels like the Viceroy Palm Springs. It seemed like the perfect formula for yet another gilt-and-mirrors SoBe party spot. Instead, Wearstler created a spalike oasis, trading her signature Hollywood Regency glitz for a more mellow, marine-inspired look. Inside is all modern elegance: White driftwood sculptures sit atop mirrored Deco credenzas and faux-zebra rugs cover pale travertine floors. All 45 rooms have oceanfront views. The service is also configured for ultimate relaxation: Personal assistants are available 24/7, leaving you handwritten welcome notes, setting up spa appointments, and sending up popcorn and movies if rain spoils your beach time. And although the hotel occupies prime real estate in South Beach party land, the lack of on-site clubs keeps more unsavory nightlife elements a just-far-enough stumbling distance from the front door.
From the editors of Condé Nast Traveler:
After a yearlong renovation, this Art Deco icon has been reborn as a whimsical, warm 45-suite hideaway. Oversized lamps, animal-print rugs, and gold-leaf side tables have replaced the austere white-on-white minimalism of the hotel's former incarnation, while still providing amenities like walk-in closets and big bathrooms. But the hotel's main attractions are an unbeatable Ocean Drive location and good service: Here, the concierge actually recalls past requests, and bellboys and waiters are always professional. Another draw is the excellent Mediterranean-inspired restaurant La Marea.2008 Hot List
When to go: January, after the crowds of Art Basel.
Which room to book: No. 60 is high enough to escape the traffic noise.Subscribe now to Condé Nast Traveler for just $1 an issue! ›
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