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Prime Hotel, Miami Beach 
$$$$

100 Ocean Drive
Miami Beach , Florida
United States 33139
Tel: 305 532 0553
info@primehotelmiami.com
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Concierge.com's insider take:

Few perches are better for Miami celebrity-spotting than one of the Prime Hotel's balconies overlooking Prime One Twelve and Prime Italian, South Beach's of-the-moment restaurants. A block from the beach, the SoFi hotel is the first foray into lodging by Myles Chefetz, Miami's James Beard–lauded restaurateur (Nemo, Big Pink). Open since August 2010, the hotel mixes a subtle rocker aesthetic with cool Miami minimalism. The 14 guest rooms have white-leather headboards, plush king-size beds, glass end tables, white cube lamps that sit directly on the dark wood floors, and a table and chairs on the balcony for alfresco dining. In the bathrooms, there's an integrated sound system that pipes in music, wall-mounted flat-screen TVs, and a fun Floridian reference: dark tiling that resembles alligator skin. The rooftop lounge's diminutive pool, surrounded by yacht-style wooden floorboards and daybed cabanas, is closer to a hot tub but is prime for a plunge nonetheless.—Terry Ward

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