Concierge.com's insider take:
There can't be many hotels in the world that have catalogs in each room—so you can look up who designed which piece of furniture. But Carla Sozzani, sister of Italian Vogue editor-in-chief Franca, is not just any hotelier. 3Rooms is part of her 10 Corso Como shopping, dining and culture hub, which sprawls across a series of buildings on four sides of a typical, plant-filled Milanese courtyard. The rooms themselves are three private luxury apartments, each with their own separate entrance off the 10 Corso Como courtyard. They look as if they might have come straight out of a history of 20th-century design, and will be best appreciated by those who can spot an Arne Jacobsen armchair at 20 paces. But the mix is far from random: The Verner Panton rugs, Fontana lamps, and Eames bedspreads are matched with a real feel for pattern and color, and the whole thing feels sophisticated and stylish—especially in number 3, the most spot-on suite. Hotel services are fairly minimal (a mobile phone number is provided for after-hours emergencies), but room service and a gourmet breakfast are guaranteed by the eatery downstairs—a popular café-resto that also generates an after-hours hubbub that may disturb light sleepers. In-room facilities stretch from a complete shoeshine kit to an extensive library of books on art and design to a fax machine—though it takes a while just to get the hang of the seven remote-control devices provided in each room. Sozzani has recently opened another 3Rooms in Paris in collaboration with designer Azzedine Alaïa.
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