Concierge.com's insider take:
A pharmacist (who owns the store downstairs) and a lawyer with a passion for design opened this molto carino three-room B&B in 2005. Well placed for Piazza San Babila and all the fashion and design boutiques, this place was a hit from day one, and it's easy to see why: With its original parquet floors and views of city traffic, this is a typical Milanese apartment, yet it has been given a good deal of character by a sensitive eye for color combinations and a neat interplay between contemporary design pieces (Philippe Starck chairs, Bisazza mosaic tiles) and comfortable antiques. Frette linens, efficient AC, a communal kitchen with tea- and coffee-making facilities, and free Wi-Fi and cable broadband are among the perks. You get a set of keys and are encouraged to treat the place like your own apartment in Milan; the staff consists of one simpatica maid who brings a basic breakfast to your room in the morning. The only downside is the traffic noise that filters through the double glazing; but along with mobile phone ringtones, this is the city's background music.