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Maison Moschino, Milan 

12 Viale Monte Grappa
Italy 20124
Tel: 39 02 29 00 98 58
view web site ›'s insider take:

You might accuse those Moschino people of leaping on the fashion hotel bandwagon in the wake of Ferragamo, Bulgari, and Versace, but there's no denying that this 65-room playhouse, opened in February 2010, is very much in the label's quirky, tongue-in-cheek idiom. The hotel is housed in a long-abandoned 19th-century railway station just around the corner from buzzy Corso Como. As it's a protected historic building, the monotonous gray exterior could not be touched, but this just makes the contrast with the colorful fantasy fashion interior—designed by Moschino creative director Rosella Jardini—all the more enjoyable. Fairy tales in their most tripped-out, Alice-through-the-Looking-Glass form are the inspiration, and rooms are divided into 16 themed categories. Among the options are a Little Red Riding Hood room with a wolf in the bed and a Sweets room complete with an M&M's chandelier and huge pastry-style bed cushions. Standard rooms, which can be small, have pleated headboards that continue up the wall into outsize dresses. Some of the corridors and common spaces reveal blandness beneath the Moschino window dressing, but for the most part, the makeover has a verve that works. A Culti spa and the Clandestino Milano restaurant—the Milanese outpost of maverick chef Moreno Cedroni, Italy's answer to Ferran Adrià—tie the bow on the Maison's stylish package.—Lee Marshall

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