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John Varvatos, New York City, New York

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315 Bowery
East Village
New York City , New York
Tel: 212 358 0315
view web site ›'s insider take:

John Varvatos had a lot to prove in 2008 when he opened his flagship store within the hallowed walls that once housed the legendary Bowery nightclub CBGB. The fearless menswear designer shrewdly ran with the space's history, playing up the rock 'n' roll connection with props like guitars, custom-built stages, and walls of speakers. The clothes have a rock star sensibility as well: skinny suits, distressed leather boots, and vintage band T-shirts. Varvatos' ubiquitous ad campaign features music legends such as Iggy Pop and Alice Cooper.—Emma Sloley

Open Mondays through Saturdays 11 am to 8 pm, Sundays noon to 6 pm.

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