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Gansevoort Park Avenue, Midtown East 

420 Park Avenue S.
Midtown East
New York City , New York
Tel: 212 317 2900
view web site ›'s insider take:

Although not the catalyst for the NoMad (North of Madison Park) neighborhood's trend-cendence—that honor goes to the nearby Ace Hotel—the Gansevoort Park Avenue, opened in February 2011, is ably riding the crest alongside its neighbor with a similar everything-in-one urban resort concept. Albeit with a different crowd: more overseas expense account than hipster trust fund. Purple chandeliers dominate an impressive three-story lobby that's been outfitted in a glam clash of textures, patterns, and colors: oversize houndstooth wingbacks, black-and-white zigzag tiling, a sea-foam settee. The 249 generously sized rooms and suites (street or courtyard views; some with private balconies, all with free Wi-Fi) tone it down with creams and whites, though shocks of hot magenta and electric blue play off oversaturated, slightly naughty photographs of a couple romping in Central Park; PG rooms are available by request. There's an Exhale Spa, stocked gym, trendy Italian fare at Ristorante Asellina, an in-house Cutler Salon, and (by now a hallmark of the Gansevoort brand) a heated rooftop pool. At night, the rooftop transforms into the trilevel Plunge Rooftop Bar and Lounge, with Empire State Building views, wraparound balconies, and stiletto-heeled women in itty-bitty skirts. It all feels Miami by way of Madison Avenue, with a bar scene that bumps accordingly.—Justin Ocean

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