Concierge.com's insider take:
In a neighborhood known for its boutiques (yet traditionally lacking any of the sleeping kind), shoppers finally have a place to rest their stylish heads. The 55-room hotel incorporates, or rather appropriates, the cachet of cool running through the neighborhood of Nolita. There are rose-scented bath amenities by local apothecary Red Flower, purchasable in-room artwork from the Jen Bekman Gallery, day passes to Equinox SoHo, and a sunken library curated by Phaidon, plus bikes on loan and a rather comprehensive house-produced guide to get you exploring the area. A neutral palate, custom mi-mo furnishings, and scruffy oak floors pop against black Venetian plaster walls and vampy red accents in the rooms. Outdoor space makes the efficient Balcony rooms feel more spacious, while the Corner rooms have floor-to-ceiling windows and a dramatic soaking tub just off the living room. Ample freebies (phone calls, 2 pm checkout, Wi-Fi, unpacking service, and organic treats for Poochie) keep the vibe unpretentiously hip and welcoming, making you feel like you're renting the kind of spunky modern-minded loft that locals wish they lived in. Best of all, each guest receives a "passport" with discounts and perks to neighborhood shops like John Varvatos and Duncan Quinn.—Justin Ocean
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