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West Village
New York City , New York
10014
Tel: 212 242 5511
Concierge.com's insider take:
If you don't have kids, Yoyamart will make you want to raise a family just so you can shop here. On the eastern edge of the Meatpacking District, it was conceived as a shopping experience for a cool dad, and stocks things that would be equally at home in a kid's room as in an adult's. You'll find the requisite cool kid-sized Y3 Adidas sneakers, miniature Diesel and Juicy Couture frocks, and removable vinyl wall graphics, as well as novelty toys from Japan, Lomo cameras, Dinh Van jewelry, and a selection of DVDs including Schoolhouse Rock and films by Hayao Miyazaki (of Spirited Away fame). There's a baby store with modernist nursery furniture one block away.
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