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Prada, Soho

575 Broadway
New York City , New York
Tel: 212 334 8888
view web site ›'s insider take:

Part of Miuccia Prada's undisputed genius is her ability to fuse fashion with art, and that talent is on impressive display at the New York flagship in Soho. Conceived by Dutch starchitect Rem Koolhaas, this former downtown branch of the Guggenheim Museum features a dramatic staircase (populated by headless mannequins) that faces a giant wooden halfpipe, subterranean display rooms that feel like the costume department of a theater, and enormous wall murals running the length of the 23,000-square-foot space. While the main level feels more like a deserted showroom than a retail environment, downstairs houses a warren of small rooms displaying the latest collections, handbags, and shoes. It's all a bit of a trip, and one you'll be talking about long after you get your purchases home.

Open Mondays through Saturdays 11 am to 7 pm, Sundays noon to 7 pm.

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