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Isabel Marant, Soho

469 Broome Street
New York City , New York
Tel: 212 219 2284
view web site ›'s insider take:

New York ingenues hailed the arrival of French brand Isabel Marant's first U.S. store in 2010 as a fashion coup. A certain kind of cool girl was left disgruntled about it, however—the kind who used to be able to return from Paris with that covetable little item that all her friends would envy. Now those friends can just walk into Marant's quirky-cool NYC boutique, with its polished concrete floors and off-kilter blond-wood dressing rooms, and find those insouciantly glamorous things for themselves, without a transatlantic flight. Marant's genius lies in her way with textures that create a lived-in, slightly vintage patina, making every garment feel like an old favorite. Silky-soft boyfriend sweaters, superbly tailored blazers, and slinky cocktail dresses that hang off the body just so are the kind of pieces you reach for time and again, particularly when you're keen to be mistaken for a cigarette-dangling Parisian chanteuse.—Emma Sloley

Open Mondays through Fridays 11 am to 7 pm, Saturdays 11 am to 8 pm, and Sundays noon to 6 pm.

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