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Concierge.com's insider take:
For a country obsessed with nonglobalization—the market street, the local wine—there is one kind of multiple the French love: boutique franchises. Smart answers to American chains like Banana Republic and J.Crew, this series of stores can be found in most central neighborhoods, and are staples of most French women's closets.
Et Vous does a sleek line of suits and satin dresses that echo (a more economical) Joseph.
Zadig & Voltaire is loved for its fine-gauge knits in summer and chunky cardigans in winter, as well as a good selection of ballerines.
Sandro is more affordable than Zadig & Voltaire but has just as much attitude, making it a go-to address for on-trend seasonal items.
Maje talks to Sandro's pretty younger sister, who favors a funkier, street-inspired look.
Comptoir des Cotonniers, like the name says, specializes in cotton and outerwear, such as sharp trench coats and the perfect-weight T-shirt.
Les Petites is a favorite among bobo (bohemian-bourgeois) clients for its feminine, urban fashions inspired by icons like Brigitte Bardot (circa 1960).
Cotelac offers a sophisticated mix of silky cocktail dresses and skirts, along with well-cut work trousers and, in winter, well-priced boots.
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