Concierge.com's insider take:
Surfers and recluses have been trying to keep Sayulita a secret for decades; the small village, just 45 minutes north of Puerto Vallarta, has been a magnet for North American back-to-nature types since the highway first pierced this remote coastline in the 1970s. The best hotel in town, Villa Amor, has all the right touches—curvaceous architecture blending into hillsides, a location right above a reliable surf break at Playa Sayulita, and some of the best Mexican food in the neighborhood. Stairways snake up steep hills to the 33 rooms, all of which have fabulous views from their comfy open-air living rooms (the separate Grand Villa, popular with honeymooners, has a private pool overlooking the bay). Surfboards, kayaks, boogie boards, and snorkeling gear can all be borrowed free, but you'll want to claim your gear early if the place is full. Yoga groups sometimes take over the property for weeklong camps, taking full advantage of the laid-back setting.—Maribeth Mellin
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