Concierge.com's insider take:
In Milan and Florence, fashion designers long ago extended their operations into the hotel sector. Rome, on the other hand, had to wait until 2006 to get its first fashion hotel, courtesy of Salvatore Ferragamo. Located above the flagship store on chic Via Condotti, the design house and architect Michele Bonan modeled Portrait Suites on a London gentleman's club. Vintage fashion photos and sketches from the company archive line the walls of public spaces. In the rooms, a soothing neutral color scheme is interrupted by dashes of lime and pink, and curtains are subtly decorated with the Ferragamo logo. If you tire of the gourmet eating options in the surrounding centro storico, you can cook in your private kitchen, complete with dishwasher. The roof terrace, where breakfast is served in good weather, followed by apertivi in the evening, has spectacular views over the neighborhood.
From the editors of Condé Nast Traveler:
The Ferragamo family's first Rome hotel is a discreet property with 14 suites and studios above its men's flagship luxury store on Via Condotti. Rooms have blond hardwood floors with elegant gray pin-striped carpeting, heavy silk drapes with a splash of pistachio green or lilac, a walk-in closet/dressing area, and a well-stocked kitchenette with enough tableware for an intimate dinner. As in all Ferragamo hotels, the details are the strong point—exquisite lighting, a large plasma TV above a faux stack of wood that evokes a cozy fireplace, a brightly colored cashmere throw. Studios are short on space and natural light, but they share all the amenities of the much larger and more luminous Junior Suites. There's a knockout roof terrace with drop-dead views of the Piazza di Spagna and the Villa Medici (it will soon double as the reception and bar), and superprofessional staff equipped with interconnected phones tend to matters like luggage and room service.2007 Hot List
When to go: Rome is always bellissima, except in August, when locals flee the heat.
Which room to book: For the best views, book the Penthouse Suite, a duplex with a small gym, a sauna, and terraces overlooking the Eternal City.Subscribe now to Condé Nast Traveler for just $1 an issue! ›