Shopping in central Rome is a delightfully old-fashioned affair. Limited space in medieval streets and among Renaissance palazzi make huge department stores and malls impossible. And Romans' lasting affection for the family-run shop and the quirky boutique means that big national and international chains have had a harder time getting a foothold. Even in the heart of the city, most locals prefer selecting their fruit and vegetables from street markets—such as the picturesque (though overpriced) one in Campo de' Fiori, or the magnificent example in Piazza Testaccio—rather than from the minisupermarkets that have appeared in recent years. Big-name fashion designers cluster around the foot of the Spanish Steps, but there are exciting surprises lurking all around the centro storico: Check out, for example, Via del Governo Vecchio.