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Concierge.com's insider take:
Igor Markin, a businessman who got rich selling refrigerators and manufacturing parts for window blinds, was inspired by the 19th-century philanthropist Pavel Tretyakov's approach to collecting Russian art—both the breadth of the private collection that became the Tretyakov Gallery and the desire to show it to people. So he opened his own sizable collection of postwar Soviet and Russian art to the public, but that's where the comparisons stop. Markin purchased the first floor of an apartment building to house his museum and instead of hiring elderly women (who usually keep watch over museum exhibitions in Moscow museums), Markin brought in pretty young girls and handsome young men to sit at the front desk. He also called on his cyberfriends (he has a blog) to run the place. No one patrols the halls. It's fine to talk on your cell phone, laugh with your friends, and even touch the artwork, which includes everything from Ilya Kabakov installations to paintings by such Soviet non-conformists as Dmitry Krasnopevtsev and Erik Bulatov. Visitors can also read books from the museum's store at tables in the main hall. Art presentations and DJ parties are held on Friday evenings.
Open Tuesdays through Thursdays 11 am to 8 pm, Fridays 11 am to 11 pm, Saturdays and Sundays 11 am to 8 pm.
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