Concierge.com's insider take:
Just about as scene-y and in-your-face as St. Tropez gets, the legendary Byblos has been the reigning address in town since 1967, when Brigitte Bardot and husband no. 3, Gunter Sachs, stopped by on their honeymoon. The 1971 marriage of Mick and Bianca Jagger (he proposed in room 401) further boldfaced the Byblos. The hotel maintains its Tropezian vive le jet set cool, particularly at the in-house Les Caves du Roy—the most famous nightclub in the French Riviera. (Guests get velvet-rope privileges.) So would you actually want to stay here? The cluster of buildings designed to look like a Provençal seaside village is well run, luxurious, and surprisingly traditional. After a 2008 renovation, the 94 modest rooms—now with flat-screen TVs and free Wi-Fi—are still decorated in tasteful Mediterranean shades of ocher and blue. The best rooms have terraces overlooking the pool, where an amusing gaggle of St. Tropez types—aging French movie stars, international fashionistas—drag themselves to the mouthwatering breakfast buffet (served until 1 pm) and show up for "lunch" around 5 pm at the B Bar & Lounge. Other amenities here include the Alain Ducasse concept restaurant Spoon and the Sisley Spa, which includes perhaps the world's only disco spa shower: Les Caves du Roy's resident DJ, Jack E., shouts out his traditional welcome as throbbing disco beats crescendo and you're washed clean in a blast of strawberry-scented shower gel. If this is not your thing, a more traditional rain-forest spa shower with recorded birdcalls is also available.
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