Shopping in Sweden is known for both modern design and quality crafts. One theory for this unusual combination is that industrialization came late to Sweden, allowing traditional skills to linger. Whatever the reason, it means you'll want to save room in your luggage for Swedish souvenirs: crystal from Orrefors, napkins from Klässbols (the company that makes table linens for the Nobel Prize Banquet), and even reindeer skins. At the other end of the spectrum, two of Sweden's biggest and best-known retailers, H&M and IKEA, have taken mass-market selling to the extreme. IKEA, in particular, is part of the fabric of the country: You'd be hard pressed to find a Swedish home without IKEA furniture, often standing alongside a classic piece of mid-century modern design.
In Swedish towns, shopping for clothing can be a pleasure. Filippa K's designs for men and women are distinctly Scandinavian: simple, smart, and perfect for going straight from the office to a social event. And all Swedish children seem to wear blue-and-white stripy clothing from Polarn O. Pyret—it's expensive, but high-quality. At the very least, you should try to buy some underwear. Two of the most fashionable brands right now are Tiger of Sweden and, for the ultimate in Swedish name-dropping, Björn Borg.