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Sweden shopping

Shopping in Sweden is known for both modern design and quality crafts. One theory for this unusual combination is that industrialization came late to Sweden, allowing traditional skills to linger. Whatever the reason, it means you'll want to save room in your luggage for Swedish souvenirs: crystal from Orrefors, napkins from Klässbols (the company that makes table linens for the Nobel Prize Banquet), and even reindeer skins. At the other end of the spectrum, two of Sweden's biggest and best-known retailers, H&M and IKEA, have taken mass-market selling to the extreme. IKEA, in particular, is part of the fabric of the country: You'd be hard pressed to find a Swedish home without IKEA furniture, often standing alongside a classic piece of mid-century modern design.

In Swedish towns, shopping for clothing can be a pleasure. Filippa K's designs for men and women are distinctly Scandinavian: simple, smart, and perfect for going straight from the office to a social event. And all Swedish children seem to wear blue-and-white stripy clothing from Polarn O. Pyret—it's expensive, but high-quality. At the very least, you should try to buy some underwear. Two of the most fashionable brands right now are Tiger of Sweden and, for the ultimate in Swedish name-dropping, Björn Borg.

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Tiger of Sweden, Stockholm

Tiger of Sweden is a schizophrenic brand. On one side is the fashion line worn by teenagers hanging around outside Kulturhuset: superskinny jeans; brightly...more

see the Stockholm guide
Editors' Pick
NK (Nordiska Kompaniet), Stockholm

Unquestionably the best, most elegant department store in town, NK is the Baltic equivalent of Barneys: full of fashion, housewares, cosmetics, jewelry, even...more

see the Stockholm guide
Editors' Pick
Filippa K, Stockholm

Sometimes it seems that Filippa Knutsson dresses every professional young office worker in Stockholm. Her hard-wearing, sharply tailored suits, narrow-cut...more

see the Stockholm guide
Editors' Pick
Efva Attling, Stockholm

For a while Efva Attling was a model, then a pop star in a band called X Models, then a jewelry designer. Now she seems set to take over the world—starting...more

see the Stockholm guide
Editors' Pick
Designtorget, Stockholm

DesignTorget provides a forum for new designers to get their products to the public. The stock changes regularly, but no matter what they're showing, you're...more

see the Stockholm guide
Editors' Pick
Design Shopping, Stockholm

Sibyllegatan has become the best street in town for classic pieces of 20th-century design. For anyone who covets a Poul Henningsen lamp or an Alvar Aalto chair,...more

see the Stockholm guide
Editors' Pick
Bruno Götgatsbacken, Stockholm

This mini-mall on Götgatan, one of the city's best shopping streets, is full of great Scandinavian fashion and design. There's Filippa K, H&M, David...more

see the Stockholm guide
Editors' Pick
Acne Jeans, Stockholm

Few visitors realize that Acne Jeans's flagship store on Norrmalmstorg in central Stockholm is one of the most famous buildings in the country. Formerly a...more

see the Stockholm guide
Editors' Pick
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Information may have changed since date of publication. Please confirm details with individual establishments before planning your trip.

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