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Principe Forte dei Marmi, Forte dei Marmi 

67 Viale Amm. Morin
Forte dei Marmi
Italy 55042
Tel: 39 0584 783636
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From the editors of Condé Nast Traveler:
This summer playground on the Tuscan coast is known for its tony beach clubs and nightlife, but until now has lacked the kind of chic small hotel that would lure a more design-minded guest. Set a block back from the boardwalk, Principe has brought a 1960s Italy-meets-Miami aesthetic to the beach: Wood cube beds come with plush white linens, glass-box bathrooms have huge rain showers where curtains create a peekaboo effect, and custom-built sofas and chairs mix with white shag rugs. In addition to its own decked pool and cabanas, the 28-room property is affiliated with the area's only beach club (the Marechiaro), which has a great restaurant, white terry-covered chaises, and 28 gazebos staffed by majordomos. Principe also has a rooftop restaurant and lounge complete with a DJ, low (what else?) white sofas, and an illuminated fiberglass bar—all nods to sleek Miami counterparts. The service is uniformly professional. The main caveat is about the prices: Gazebos at the beach club cost an extra $210, and on the room service menu even a prosciutto-and-melon starter is a whopping $42. —2011 Hot List

Which room to book: No. 308 looks onto the Carrara Mountains.

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